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Bisleri is synonymous with packaged drinking water in India and has been the market leader for more than four decades. Originated in Italy, Bisleri first entered the Indian market in 1965. The Parle Beverage Company, known for brands like Thums-up, Limca, Goldspot and Maaza, bought the brand from its Italian owner in 1969. Today it is one of the most loved and trusted brands in the country and has won several awards on that accord.
Apart from packaged drinking water, the company has a brand of natural mountain water called VEDICA. This pristine natural mineral water originates from an aquifer in Uttaranchal. It’s packed at source in the Himalayas and is transported across states, through a nationwide distribution network. Further diversifying its product offering, Bisleri has also added Bisleri Club Soda to its portfolio.